The Rain Forest Alliance NGO really got its marketing message right with its new
follow the frog video - with a hysterical story of what you should not do to support their cause. The spot was created by Wander Films in LA.

TED came out with it third "Ads Worth Spreading" list yesterday - and this spot was included among in this top-ten list of ads. It is featured with some very prestigious creative company from the likes of Coco-cola, Chrysler's Ram Truck Super Bowl spot "The Farmer" and Dell's "Annie" spot. All are well worth viewing.

The Rain Forest Alliance is a non-governmental organization (NGO) who is working hard to conserve the biodiversity and sustainability of the world's rain forests by transforming land-use practices, business practices and consumer behavior. The spot focuses on the last of its objectives.

The story takes a page from the "Hangover" movies - with a bunch of crazy vignettes that befall an average guy. He is presented as a good person in may ways - but has a feeling that he must do something to help preserve the rain forest. The twist is that the spot focuses on what this guy should not do...

The rapid firing editing and voice-over effectively lead to the call-to-action: Follow the Frog. Buying Rain forest Alliance certified products helps insure the future of the rain forest. Entertaining and effective at the same time.