Kudos to Google for the way they are launching "Glass" - their revolutionary wearable technology. These glasses are a major step towards what is known as "ubiquitous computing" - the notion that computers / the Internet will be available to users from any place at any time with simple voice commands.
I don't get the feeling that Google is doing out of the goodness of their hearts - as these glasses will most certainly deliver Google products at some point soon. What is so cool is the way that Google is launching the product.
Earlier this week Google launched a new video called "how it feels" that gives a user's-eye-view of the product and what it can do - from getting directions to taking videos, and translating a conversation to getting on-the-spot reference information. A very emotional sell for a technology hardware product. With a clear call-to-action at the end of the video for social sharing and "how to get one."
Google did a great job or rolling out their PR machine earlier this week as well, with an interesting article in the NY Times Business Day Technology section called "Google Searches for Style" playing the fashion / style angle.
It gets better - as Google is truly making its Glass "an object of desire" by making it hard to get.
Google is offering a lucky 1500 people the chance to win the product in its first release. All you have to do is apply by using Google+ or Twitter to "tell us what you would do if had Glass, staring with the hashtag #ifihadglass." Photos and videos and can be included in the application restricted to 50 words or less.
By the way the newly chosen "Explorers" will need to fork over $ 1500 plus tax for the privilege of attending a special pick-up experience in person in NYC, San Francisco or Los Angeles. Now that's a bold and innovative approach to marketing.
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