Match-Click: A revolutionary approach to online recruitment advertising.

A typical online job listing:
About as interesting as watching paint dry.

Seems that the HR profession may be firmly stuck in 1990, at least from a recruiting standpoint. Online job listings rely on key word searches, long and boring job descriptions, use of cheesy jargon and bullet pointed candidate background requirements. There is a glaring lack of relevant dynamic content or streamed videos for today’s tech savvy job seekers.

No wonder that response / click-through rates to text only help wanted posts on job boards hover at 5%. A study from The Ladders showed that the average job seeker spends about one minute mulling over an online job posting. That translates to consuming about 250 words of content. All this spells poor engagement between hiring companies and potential candidates. 

Compare to this user engagement at Tinder  – the match making smart phone app that connects with the user’s Facebook profile to provide pictures and ages for other users to view. Users are presented with dating profile after profile, and they swipe left if they're not interested and right if they are. If both parties are interested, they can connect on Tinder’s chat function.

The average Tinder user spends an astonishing 77 minutes a day on the app, a spokesperson for the company recently told The Huffington Post. That's a lot of time, especially considering the app moves fast. That’s the power of engaging content.

For a more engaging approach to online recruiting enter Match-Click, the result of Maury Hanigan's frustration with staid and boring online job boards and corporate recruitment sites.

Maury has a 20-year history of working as a consultant to Fortune 500 firms on HR strategies, along with being tech savvy from her Duke computer science education. She saw the opportunity to use technology to deliver useful, relevant and highly engaging job information to candidates in a new smartphone app.

A blinding glimpse of the obvious for Maury was that people don’t go to work for a company per se -- they go to work for and with other people, within a defined corporate culture. Text-based job descriptions offer absolutely no clue for candidates to that side of the job under consideration.

Candidate’s prospective manager & co-workers and Top 3 reasons to apply are front-and-center.

Match-Click uses 20 second blocks of streamed content to introduce job seekers to their prospective hiring manager and co-workers. The job listing page also offers “Top 3 Reasons to Apply” and a one-click “apply now” navigational button.

Maury says this approach delivers a staggering 40% response rate, with user curiosity driving this higher engagement number. All it takes is about a minute of time from the prospective candidate to get great insights about a listed job.

Match-Click discourages the use of defined scripts. "Canned conversation lacks authenticity and therefore is much less engaging" says Maury. "The Match-Click service offers real people talking about real jobs in a credible way. It leverages a company or an employer's most compelling asset - it's people." That's what is missing from the traditional text-only job listing.

But it is Match-Click's simple presentation of the job online that is the big draw – allowing prospective candidates to begin to answer the big question fast: “Is this the right job for me?”

Conventional HR wisdom asks: Is the candidate willing and able to do the job with a high degree of excellence? Most candidates ask themselves: “Will I fit in?” and “What will the people be like that I would be working with?” Match Click offers specific context for them to judge the opportunity. It hooks prospects with the specifics of the job that makes sense for them.

Maury says the "secret sauce" for Match-Click is that it's scalable for larger enterprises, those hiring upwards of 5,000+ people each year. This comes in the form of a simple and highly effective back-end CMS / Content Management System.

Match-Click CMS dashboard for Employers.

Match-Click's current clients include a broad range of business sectors from Ernst & Young to Citrix and L'Oreal Paris to Cisco and these actual job listings are the best way to see this business model in action. 

Match-Click is currently in the process of seeking $ 2.0 million in seed funding. As one NYC based venture capital executive recently observed: “There is too much venture money chasing too few good ideas.” Who wants to see another 20 something with a smart phone app lacking a MVP?" (minimum viable product)

Match-Click is one of those really good business ideas that will leverage mobile technology to help redefine a multi-billion dollar industry, with more engaged and satisfied users on both sides of the transaction.