Last year when the Dollar Shave Club came out with its streamed ad I wasn't sure if it was some clever spoof, a parody or a legitimate way to address a real marketing opportunity in a really fun way.

The original spot "Our blades are f***ing great" is clever and memorable. It has garnered over 10 million views on You Tube to date, and created a legitimate business. It won the "Best-Out-of-Nowhere Video Campaign" at the 2012 Ad Age Viral Video Awards.

The company is based in Santa Monica, CA and delivers personal grooming products, such as discounted razor blades by by mail. The company operates on a member subscription for home delivery model rather than selling through traditional retail channels. It was founded by Mark Levine and Michael Dubin in July of 2011.

But enough about their business - they guys just jumped into the shock-and-awe school of marketing with their brand new video “Let’s Talk About # 2” promoting their new product “One Wipe Charlies” – a butt wipe made for men. No kidding.
While they kept the same irreverent approach that won them so much attention the first time around – they really stepped over the line of acceptable taste with both this product and the promotional video. A better way to wipe your bottom – did anyone wake up this morning with this “need state?”

I think they could have addressed lots of other more pressing HBA needs of men – like a cheap version of Minoxidil for hair loss or body wash for guys over age 25. We all know there are plenty of laughs waiting at the expense of bald guys with BO, delivered in a really nice and tasteful way of course.

But what do I know? The new spot has over 442,000 views in its first 24 hours.