American businesses seem to thrive on making things as complicated as possible. Just try getting through an entire issue of The New Yorker or reading the owner's manual that come with your next major appliance with any sense of how to fix the darn thing if it breaks down.
Hats off to the Wall Street Journal for demystifying the whole papal conclave / election process. I know that the "white smoke" signals the successful completion of the process, but I had no idea what the process steps were inside the Sistine Chapel to get there.
I love the whole idea of the "info-graphic" medium - a description of something that is simple without reducing the storyline to a 140 character Twitter post that coveys nothing of value. After reading this article I now get how it works, when it will happen, where and who will be involved. All the basic elements of a story.
This approach may be an excellent marketing tool for a whole variety of business sectors. Maybe someday it will help me explain what "re-balancing an investment portfolio" means to someone who does not have an MBA.
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