Weber Shandwick Data Salon # 4: May 29, 2014

I'm excited to announce that I am speaking on Thursday 5/29/14 from 6:00-7:30 PM at The Weber Shadwick Data Salon # 4 on Content Marketing. Each month Weber Shadwick along with NY Data Consultancy Blue Water Labs invites a data / digital marketing profession to come in and lead a discussion that sparks a lively conversation on variety of topics.

This month we'll be discussing content marketing - now widely viewed as a more efficient and effective way to engage and acquire prospects / customers than traditional marketing methods. Yet there appears to be some confusion about exactly what it is, and how it can best be managed in business.

We'll be discussing the evolving balance between the art and science of content marketin and the increasingly important role that data plays in the effective creation and optimization of content marketing programs.

My goal is to get the audience thinking about better ways to engage their audiences using content marketing programs, with measurable results, that will drive positive business outcomes.

To RSVP for this event please register here.