Groker is a new smart phone app that uses "predictive search" to feed data into a "discovery service" for mobile devices. In essence is supposed to be deliver a"personalized search and discovery service" that makes it easier for users to get the information they want.
This app claims to anticipate your needs - what you might search for - and bring it to you before you actually search for it. Ad Age calls this "pre-sults" - informed by data extracted from a user's information like location, interests, search history and social graph.
In theory this app is attempting to redefine search based on the way people use their mobile devices. Seems like a cool idea if they can evolve the "intent market" on mobile the way Google has on traditional laptop / desktop devices. This might be a real gold mine based on the stampede of user going to mobile devices and all the data they are generating day in and day out.
I'm sure they're tracking me already here in midtown Manhattan - ready to sell my data to marketers and retailers who want to put their message on my mobile device. They've already served up deli and restaurant suggestions for lunch, and a bunch of shopping malls in NJ for some reason. The app also serves up moderately useful content like "trending on the web" / "headlines" / local weather.
It also offers movie reviews tied to theater locations / times. No link to Fandango yet to buy tickets remotely - but I am sure they're negotiating that deal right now.
Ad age also reported Nara as a site to watch - "A Boston based start up with the goal of creating a personalized Internet experience, for users, based on a recommendation engine developed by its team of MIT neuro-scientists, artists, computer scientists and astro-physicists."
I went on this site and it only promises "Find restaurants that match your tastes" - I think they way over-paid for their development team.
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